The Publicity Handbook

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results. This handbook is a practical, step-by-step guide to:

* Setting objectives and desgning the publicity plan;

* Writing print, broadcast and video releases, factsheets, feature stories and PSAs;

* Winning access to and working successfully with journalists and broadcasters;

* Getting appropriate pictures and photographs published to enhance your publicity;

* Coordinating press conferences and media events and controlling crisis situations;

This handbook also includes extensive checklists and a complete breakdown of sources and services available to publicists -- books, tapes, computer software, databases, media directories, clipping services, newswires, and more.

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